Open any news outlet today, look under ‘Africa’, what will you find? Chances are, you’re likely to find stories and images of disease, starvation, and genocide. That’s why a group of young Africans took the initiative to fight back via social media platforms, under the hashtag #TheAfricaTheMediaNeverShowsYou, to show the world that their continent is more than just a war zone as it is perceived on the news.

Diana Salah, an African of Somalian descent and helped to organize the campaign, said in an interview: “I got involved because growing up, I was made to feel ashamed of my homeland, with negative images that paint Africa as a desolate continent.” She then added: “It’s so important to showcase the diversity and beauty of Africa and with the mainstream media not up for the task, social media was the perfect outlet.”

The hashtag provides a diversity of powerful pictures that expand from old mosques and churches to stadiums to contemporary architecture to high fashion. The campaign has been gaining a lot of attention since it’s launch on June 25th of this year as well as getting thousands of tweets and Instagram likes by the minute.

 

The Trinity Church in Addis Ababa (Holy Trinity Cathedral) was built to commemorate Ethiopia’s liberation from Italian occupation.

 

  A photo posted by Muhammad M. Mansour (@itriplem) on

Cairo, Egypt.

 

A photo posted by Kerosha Naidoo (@keroshanaidoo) on

Cape Town, South Africa.

 

  A photo posted by Linda (@my_africa) on

Durban, South Africa.

 

A photo posted by @shelbysherbertt on

Hermanus, South Africa.

Johannesburg, South Africa.

 

A photo posted by Eager Journeys (@igamotylska) on

Johannesburg, South Africa.

 

A photo posted by ELSAGRAM (@elsabellow) on

Madagascar, Africa

 

A photo posted by The Very Best (@realtheverybest) on

Malawi, Africa.

A photo posted by Cynthia L.🌟 (@cynxox_) on

Morocco, North Africa.

 

A photo posted by P-O. Basque (@afrooptimist) on

Senegal, West Africa.

 

A photo posted by A l e x a n d r a (@itsamores) on

Tanzania, East Africa.

 

A photo posted by A l e x a n d r a (@itsamores) on

Tanzania, East Africa.

 

 

A photo posted by Kula Project (@kulaproject) on

Uganda, East Africa.

Zanzibar, East Africa.

I’m already planning my next trip, are you?

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