I’ve always been obsessed with Virgin. In fact, the only books I ever read were the founder of Virgin’s series about how he built this empire of sorts, starting with a record store all the way to airlines, space travel and his own little country.

My obsession with Virgin stems from the fact that they are always up for a challenge. The word “No” seems to be frowned upon in the Virgin culture. They always know how to make things fun and more human. Moreover, if anything has the Virgin logo on it, you just know you’re going to enjoy any interaction with it.

Last week, Virgin America launched what is easily the only airline safety video you’re ever going to actually want to watch. Check it out here: