Following last week’s arrival of legendary actor Morgan Freeman in Egypt to shoot his documentary The Story of God, a new hashtag – #ThisIsEgypt – emerged during the actor’s visit to the Giza Pyramids on Friday in an attempt to promote tourism in Egypt. Freeman visited the pyramids with Minister of Tourism Hisham Zaazou.


According to Egyptian Streets, the hashtag’s aim is to create a social media campaign that shows the ‘real image’ of Egypt and to disband any false perceptions about Egypt being unsafe. Zaazou hopes that Freeman’s visit, along with the campaign’s boost on social media outlets, will help in increasing tourism once again in Egypt as it has been in decline ever since the January 25 revolution in 2011.

A number of social media users started making use of the hashtag on Twitter, expressing their thoughts on the initiative as well as posting their own photos of Egypt.

Some users were happy to take part in the initiative:

While others felt differently:

The renowned actor’s visit to Egypt included visiting Khan-El-Khalil, Tahrir Square, as well as several other areas in downtown Cairo. Freeman also visited areas outside of Cairo, such as Luxor.

Although, according to Ahram Online, Freeman’s documentary faced some issues with Egypt’s Censorship Authority in terms of the documentary’s content and how it portrays Egypt, Zaazou believes that the actor’s visit will play a big role in revitalizing Egypt’s tourism industry.  

The Story of God is set to be released in 2016.

Information and photos gathered from Egyptian Streets, Ahram Online, and Associated Press.

Featured photo credits goes to Associated Press.