Sheila’s Wheels, an insurance company in London, has suggested having pink lanes on the roads of London designated for only women to drive in.
The idea is that women driving would be able to zoom past traffic jams caused by London’s rush hours. Sheila’s Wheels also expresses its concerns about women’s safety on the road.
Reports show that in 2012, a total of 114,190 traffic accidents were caused by men, as opposed to 70,470 traffic accidents by women. Despite this difference in the number of accidents, the report also states that while 38% of men were badly injured as a result of an accident, the percentage of women injured went up to 53%.
And so Sheila’s Wheels came up with ‘Pink Zones.’
Andy Sommer, spokesman of Sheila’s Wheels, says that the insurance company “is serious about creating a safer road network for female drivers and we believe a discussion about how best to achieve this is long overdue.”
Distinguishing pink lanes for women drivers and building women-only flyovers that drive over Britain’s motorways may seem like a “futuristic concept, [but] there does not need to be acceptance in Government circles that women and men driver very differently,” Sommer says.
The insurance company states that the costs of creating these ‘Pink Zones’ in Britain could go up to £880million.